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& nbsp; & nbsp; & nbsp; approaching 2008 Beijing Olympic Games, triggering strong domestic and international business organizations, the Olympic bus ride to get higher profits. However, delicious cherry tree planted hard, retrieve bills over the years involved in the Olympic business, both successfully reached the winner purpose, there are losers lose everything. Editorial department of special planning the sporting goods trade show marketing agency reports, the reporter in-depth investigation in Shanghai and Beijing, interviewed dozens of people in the industry have had ten years of sports marketing experience, the interpretation of international companies Nike, Inc. Li Ning and local sports marketing company on the success or failure for the "ride" the commercial institutions to provide methods and experience of sports marketing. Nike was founded only 30 years to sit tight beat old rivals Adidas in the world, Nike China Liu Xiang, but also because the success of planning a series of activities have been widely acclaimed industry. Nike's success is not to sell shoes, only marketing emotion. & nbsp; & nbsp; & nbsp; sponsoring sporting events rarely behind Since Liu Xiang won the first prize at the Athens Olympics, he has become the object of pursuit of numerous companies competing, Cheap air jordan 12 for sale online free shipping and this Nike's employees when it Liu Xiang fraternizing drink and a laugh, because Nike as early as 2002, when Liu Xiang, freezing or the media when it signed a contract with him. Athens Olympic Games gold medalist in the 32 Chinese delegations have 12 Nike sponsorship, including kayaking, tennis and other ground-breaking projects. Why only Nike to insight into the opportunities? Nike tells its own experience the company wants to leveraging the sports industry, sports marketing is not a sponsor, but also to be steady and constant innovation. corporate sponsored events often have to spend huge amounts of money. Li Ning, Shanghai GM, GM (China), the farmer Springs, JLF, Qingdao Red Collar Dress as a partner in the Olympic Games, the Chinese Olympic Committee each company shall pay 10 million yuan worth of cash or goods, which can not be less cash to 90%. In contrast, very few Nike sponsorship of sports events, but it's brand exposure but never less than others. At the 1996 Atlanta Olympics, 12 paid $ 46.5 million of the company was named the official sponsor, Adidas. Nike quietly bought out prominently Atlanta, billboards, made Nike the exclusive advertising. According to executives at Nike had introduced work during the Olympic Games, Nike sponsored the national diving team swimwe cheap jordans for sale ar, in fact, Nike does not produce swimwear, but to this end the temporary bought a factory. Indeed, sponsored by the Li Ning Company is also receiving awards won on the championship podium the eye, but many of the media confused the picture freeze beautiful moments in the athletes jumped into the water from the air, no doubt Nike has prevailed. mention brand exposure, may people the impression deeper Liu Xiang. Day 3 at the gold medal, the major media constantly replayed moment Liu Xiang gold medal, and his feet magic shoes is Nike carefully prepared. Nike brand exposure just a small part of all the work to maintain long-term contact with the athletes is much more important. athletes perfect planning case Nike public relations manager Li Yuan Wen original work at Nike headquarters, according to her, 16 buildings are the headquarters of the world's top athletes named. Office lobby displays photos of famous sports stars and trophies; connecting each building on the promenade of the walls hung with copper statue of Nike signed Players States and Biography ...... "tour, visitors feel the pride of these sports is that they live . The part you will often see the stars move around in the office, they dine at the same restaurant with the staff; the same gym, like family no staff asked the Cheap air jordans for sale m to autograph, "she says with a laugh... Employees Nike sports marketing department to run around all day in a variety of training ground, can not wait to live together with the athletes. It is also able to identify what Nike excellence of the important reasons. Li Tong was signed Nike track and field athletes, because Liu Xiang alumnus, so long before there is contact with Liu Xiang. Li Tong's recommendation, plus the actual inspection of Nike, Nike makes Liu Xiang entered the field of vision. In late May 2004, Nike put Michael? Johnson go to China, then Johnson Liu Xiang feeling in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and networking, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time provide a comprehensive understanding of the national audience, Liu Xiang's platform. Nike Pan Jianhua, director of the Greater China market, said this is just the opening and Liu Xiang relations. "Our long-term go cheap jordans for sale mens al is to be able to represent Nike in 2008, Liu conveyed a voice. We are planning four years, which occur when Liu Xiang, he is not professional players, professional players can lay the league a few months. Nike must use appropriate point in time make him appear, and each occurrence has a different story. " classic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes has been developed to "18 generation", again this year, Nike Jordan go to China for the high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball star, to encourage children to enhance their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Pan Jianhua said that the work at Nike 10 years there is an important experience, sports business takes time. "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, but this effect is almost zero, because consumers are very forgetful If enterprises selected image associated with their motion, should serve as a long-term investment. "Like the cheap jordan shoes for men company is now doing" celebrity training hall "is the annual Invites the World to China to teach the former Olympic champion, to provide guidance for Chinese athletes, Not only is the technical level, but also the level of competition mental preparation. Such a company is to maximize the use of existing resources. connotation five seconds outside of a girl in the school cafeteria to buy a piece of cake, she made the motion to throw the discus throw out the plate, then took a bite the hands of the rest of the cake. This is the latest Nike ad campaign created five seconds "at any time" in a segment, this series of ads took the audience award at the Advertising Festival in Chengdu. And many generous different Nike, the advertising costs are very low, the background story is the students' daily learning and local life, the concept you want to convey is: sports has been integrated into your life. What five seconds ad mean? General business tend to do their own image ad, shouted a slogan or even repeated three times, and Nike has a story. Nike knows that consumers slogan or a logo does not feel anything, and he did nothing to think. brand manager of Nike's Xu Ying in the company for three years. When it comes to brand strategy, she has been stressed that Nike is in creating and leading a cheap jordans online culture. So proud that she created Nike shoes culture in China. Xu Ying said that three years ago, no shoes Chinese culture. China is a country clothing, people have always been a pair of shoes with a wide variety of clothes, rarely choose shoes. The secret of Nike shoes to create a culture is to choose the right people to do the right thing. When a group of children from abroad like to do some underground stuff. Nike contact with them, to give them the performance in China. Nike shoes promote culture Another tip is to take full advantage of the power, there is a shoetalk (I'm crazy shoes) Forums Sina, users can tell the above story shoes, any brand of shoes can be discussed. & nbsp; & nbsp; & nbsp; consumer acceptance of the culture, to accept your brand fundamentally. Like the US or the UK football NBA has moved far beyond the scope of events, a campaign has become the country's carnival activities. "NBA is a very systematic system, the entertainment, competition, factors stars any one industry contained perfect presentation in front of you." Pan Jianhua said. Nike is now the main push the basketball culture. American high school league is the NBA's preparatory classes, and the National High School League Nike in China have also been held to a fourth year. This year, Nike launched Cheap air jordan 12 ovo the "Alliance concept" and proposed to do YouthCulture (youth culture). Xu Ying said: "There is only one basketball championship, but there are many in YouthCulture can dunk champion may be the best, the best comic strip can also be the most dazzling cheerleader, ...... We started construction of the platform. After completion, we decided to start the promotion of culture. Only those who have the ability to influence culture to popular. We launched this year 'Warriors Union', you want to tell the children not only need to have their own style, but also need to have an alliance behind you, help you cheer, you write articles, painted posters in Shijiazhuang, Hebei, a player has organized more than 1,000 people, the Internet got 5000 votes. Only a cultural identity, will have a very big effect. " at the Shanghai headquarters of the interview, I happened to see PR Amy read a letter in high school league activity for a planning program, though naive, but seriously. Nike's employee said, when they were the streets of Beijing to interview the children, they say, Nike really understand them. Here we see a brand really affect children in their very early age lay deep imprint brand that affect their lives.this pair of Air Jordan 6 Pinnacle Flight Jacket comes with quilted nylon upper and provide Retro jordans for sale s waterproof properties. Quilted patterns appear on the side of shoes, perfect quality touch. 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It is reported that for indoor and outdoor basketball design Pigalle, x, NikeLab, Dunk and the same section of T-shirt, will be on June 27th at Dover, Street, Market and other stores Limited sale. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every Retro jordans for sale day at six, on the way home from school, the 1626 WeChat public number makes you home! shops | know these shoes shop term you wouldn't be cheated + shoe sale secret right! shopping, | NB996 who is the most popular host of Hunan satellite TV?! Anatomy of Hunan TV gene! black slang. What can't be used indiscriminately?! Chinese students were used to guns! - - - - - - - - - - to the tide recommended - - - - - - - - - - Asics, X, Atoms, Gel, Lyte, V, Camo joint camouflage shoes pays tribute to the history of Originals Adidas Originals Trefoil Logo Overkill x ASICS summer retro style, "GEL-Sight Desert Rose" branded shoes reflecting snake night travel! 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